It is critical that when we are conducting strategic planning we all have a clear understanding of what the key terms mean.

Mission describes core business and broad purpose of the organisation

Values are the principles by which the organisation works. Values sum up what is critically important for the organisation. They underpin strategic planning and form the criteria for decision-making, behaviours, and action.

Vision is an inspirational scenario of where the organisation will be in the future. It builds on the mission and incorporates values and is the outcome of a successful strategic plan.

Goals are broad statements of purpose that describe how the organisation will fulfill its mission and achieve its vision within the framework of its values. We talk about goals as being SMART or SMARTI.






An implementation plan is the next major piece of work after the strategic plan has been developed. Each goal in a strategic plan has a series of strategies and action plans that identify how you are going to achieve the goals, who is responsible and what the timeline is. The implementation plan is sometimes referred to as the business plan, the document that specifies the business that is to be undertaken to achieve the strategy.

Success measures or key performance indicators (KPIs) specify factors that indicate that you have been successful,  such as degree of participation or profit margin, or decrease in what is problematic like absenteeism or workplace accidents. For each measure, it is customary to set specific, quantifiable targets.

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